Step by Step Guide: How to register your campaign

In this article:

If you find yourself at this article, it's assumed that you have already registered your brand for 10DLC. If you have not done so, proceed to this article first:

Step by Step Guide: How to register your brand

Streps to submit a campaign

Once your brand is approved, you're ready to register your campaign so that you can send text messages to all of the major wireless carriers without an issue. To register your campaign:

• Log in to your String account
• Click on your name in the bottom left corner of your screen and select 10DLC Management from the menu (Note that you can see your overall status in the 10DLC process here)
  
• Click Create Campaign
• Here you will be prompted to complete a form to detail your campaign. Let's review the fields you'll need to complete:
  • Approved Brand ID - From the dropdown list, select the brand this campaign will be tied to.
  • Assigned Inbox/Phone Number - Select the telephone number you'll be sending messages from.
  • Campaign Description - Describe in detail your campaign and its purpose. You will want to review What do I need to know about 10DLC changes? to ensure that your campaign aligns with an acceptable use case. The more detail you can add the better. There's a 4,000 character limit on this field so there's plenty of room.
  • Explain Opt-in/Call-to-Action(CTA)/Message Flow - This is the #1 reason campaigns are rejected so we need to get this right. Here are the keys to success:
    • How customers opt-in detail - Be as detailed as possible about how people are subscribed to and unsubscribed from your campaign. List all steps to subscribe and include links to any places on your website where they opt-in. If they opt-in on a paper form, we will follow up with you to add this to the campaign. On any forms that collect a customer's phone number where they opt-in to receive messages, you should have an opt-in statement like this:
      By checking this box, you agree to receive [List the types of messages] text messages from [Brand Name] at the provided number. Message frequency varies. Message and data rates may apply. Reply HELP for help. Reply STOP to cancel. View our Privacy Policy [link] and Terms of Service [link].
    • Privacy Policy Link - include a link to your privacy policy. If you don't have one, check out this article on our blog. Tips for 10DLC: Preparing a Privacy Policy. Your privacy policy should make it clear that you won't share customer telephone numbers with third parties. We have also used ChatGPT to successfully create a 10DLC-compliant privacy policy and can help as needed. Additionally, your policy MUST include the following statement:
      
      "No mobile opt-in will be shared with third parties for marketing purposes."
    • Terms and Conditions Link - include a link to your terms and conditions. Note that these should be on a separate page from your privacy policy or at least in their own section labeled "Terms and Conditions." Your terms and conditions must include the following information:
      • How customers can opt-in. Example: Customers can opt in by texting START to my number or by completing the webform at https://website.com/contact
      • How customers can opt-out. Example: Customers can text STOP at any time to be unsubscribed.
      • Types of messages customers will receive. Example: Messages will be of a marketing nature but we also respond to any customer service questions on this line.
      • Message and data rates may apply
      • Messaging frequency. Example: Message frequency varies.
      • How customers can get help. Example: Text HELP to receive help
      • Link to privacy policy
  • Sample Message #1 and #2 - Provide up to 2 examples of actual text messages you plan to send through your campaign. Our user interface doesn't support it currently but we need to submit a sample message for every use case you select when submitting your campaign. It's always best to include opt out language in these messages. i.e. "Reply STOP to opt out"
  • Embedded Links - Toggle on if you plan to send URLs in your text messages.
  • Age-Gated Content - Be aware of content that may be forbidden based on the 10DLC website. Note that some types of content listed are allowed with proper age gating.
  • Embedded Phone Numbers
  • Direct Lending or Loan Arrangement
  • Confirm campaign will not be used for Affiliate Marketing
• Once complete click Submit.
• Be sure to check this section of your online account for a status on your Campaign Registration.

Also be sure to check out our guide for avoiding and overcoming common campaign rejections:

Avoid Campaign Registration Rejections

We will review each campaign submission and reach out to customers by email to discuss and ensure we get approval as quickly and efficiently as possible. If you have screenshots or scanned forms to include in your campaign submission, we will contact you before submitting your campaign.

If you do not have a website

If you do not have a company website, we are currently working on a paper application and opt-in process that you can provide to customers. If you need this, please contact customer support and we can help you out. We will update this section as we gain confidence that this will work.

START, STOP and HELP Messages

At String we automatically submit your START, STOP and HELP Messages on your campaign so you don't need to worry about those. Here's the format for each for your reference:

START - Thank you for opting in to receive recurring messages from [BRAND NAME]. Msg frequency varies. Msg & data rates may apply. Reply HELP for help. Reply STOP to cancel.

STOP - You have successfully been unsubscribed. You will not receive any more messages from [BRAND NAME]. Reply START to resubscribe.

HELP - Thank you for contacting [BRAND NAME]. Contact us by phone at [phone number] or by email at [email address]. Reply START to subscribe. Reply STOP to unsubscribe.