If you're already familiar with new industry-wide 10DLC requirements imposed by all major mobile carriers, here's the short story:
As of February 1, 2025 all users of A2P texting platforms, like String, need to register their brands and campaigns in order to send texts. This includes existing String users and new String customers. The approval process can take 5+ business days, so it’s good to submit your application information as soon as possible to avoid potential disruptions to your current messaging traffic.
To register your brand and campaign with The Campaign Registry, take a look at the following articles:
Step by Step Guide: How to register your brand
Step by Step Guide: How to register your campaign
The Long Story:
Mobile carriers now require any user of an A2P (application-to-person) platform to register their brand and text campaigns with The Campaign Registry (TCR). Every A2P platform, such as String, must comply with these new regulations.
If you send less than 1000 messages a day, you will likely register under a “Low Volume, Mixed Use Campaign.” For more high-volume text campaigns, like marketing, advertising, 2FA, and promotions, the TCR asks for a few more details.
Why?
Great question! With text message marketing receiving a 98% open rate, business messaging provides the customer engagement opportunities you don’t want to miss. Mobile carriers are phasing out pricey short codes starting at $1000 a month. Mobile networks have instead introduced a new system using traditional 10 digit long codes. Also known as 10DLC’s, this approach hopes to make reaching your customers more affordable than short codes and a safer, spam-free, communication channel between verified businesses and their customers.
Avoid spam filters and mobile carriers rejecting your messages.
As a verified business, your clients' can be confident in your credibility. The new 10DLC system creates more stringent mechanisms to prevent fraudulent messages from reaching customers.
Unregistered business messages risk automatic rejection and throttling from mobile networks, in addition to hefty fines for not complying. Verified businesses get sanctioned priority through mobile carriers, allowing them to more quickly reach and interact with their contacts.
The Process
After you submit your business information, brand and campaign fees, the TCR will then verify (or vet) your brand(s) part of their spam and fraud prevention mechanisms.
This takes an average of 1-5 business days, although if there are any inaccurate details it can take longer for brand approval. If an application is rejected, users can correct the information or error and re-apply, however the TCR will charge the $4 fee each time a brand applies or re-applies.
10DLC brand and campaign fees are non-refundable and go directly to the TCR (pass-through fees).
They will then approve or reject your campaign application, which can take 5 or more business days.
For More:
We’ve done our best to streamline this process for you so you can start sending business messages as soon as possible.
Learn more about ways to Avoid Campaign Registration Rejections.
If you plan to use String for much higher-volume or special use campaigns, our stellar support team is here to help.
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