Avoid Campaign Registration Rejections

In this article:

We want your campaign to get approved as efficiently as possible. We're including the following recommendations to help you avoid any unnecessary roadblocks to campaign approval.  

Check the right boxes

• Make sure your submitted content matches the boxes you've selected.
  • I.e. If you submit links in your campaign example, but you've selected "no" for the embedded link field, your campaign will have to be submitted again (fees apply.)

Prohibited SHAFT-C content

• The following types of content are not allowed on 10DLC: Sex, Hate, Alcohol, Firearms, Tobacco (cannabis, CBD, etc.)
  • Note that this content is not allowed on the brand's website at all, even if not directly related to your marketing campaigns.

Clear intended purpose

• The intent of your overall messages should make it clear who you are, who your audience is, and why you are messaging them.
  • I.e. My Brand: Hotel Concierge. My audience: Hotel guests. My Messages: Reminders, scheduling, reviews, 1-1 messages, etc. 

Call to action/Opt-in

• Opt-ins are required to provide an obvious and concise explanation of how an end user signs up to receive your brand text messages. Opt-ins are individually selected, not sharable with third parties, and not implied or obscured within the Terms & Conditions and/or other agreement(s).
• Appropriate ways to lead users to your Opt-In:
  • Through a website or mobile webpage with a check box to receive text messages from your brand.
  • An end-user can send a message to the brand's phone number with an advertising keyword.
    • I.e. Opt-in by texting START to the brand number.
      • Note: Responses from your brand should include your brand name, verify that the end-user has opted-in, how to reach support, and how to opt out. "Thanks for opting in to receive messages from M's Pie's! You can text us here for help, or text STOP to opt-out at anytime."
• End-users can opt-in at a point-of-sale (POS) or another message sender on-site location, or over the phone using interactive voice response (IVR) technology.
• Opt-out message
  • Acceptable opt-out language includes: End, stop, and unsubscribe with spaces between the other words of your messages.
    • I.e.: You have a personal training session this Friday at 2PM. Please reply STOP to unsubscribe. 

Example messages 

• Example, or sample messages submitted to your application should provide clear and unique content that fits with your overall brand and campaign description. Ideally, it should include your brand name so the recipient can easily identify the sender. It's a good idea to include at least one example opt-out message. Feel free to customize our example above.
• A clear message example in might look like the following:
  • "Hi Tiffany, it's Jesse from M's Pies! Just confirming we received your order for a Pecan Pie. It will be ready by Friday at 4PM. If you need to cancel or add any additional orders, please let us know up to 48 hours prior. Thanks! Reply STOP to unsubscribe." 
• An unclear or ambiguous message example (that risks rejection) might look like:
  • "Dear valued customer. Thanks for reaching out. We will contact you soon." 

Privacy Policy

You company website will need a privacy policy that ensures that customer mobile numbers and other information are kept safe. The following article can help you create your privacy policy if you're starting from scratch.

Tips for 10DLC: Preparing a Privacy Policy

Conversational or 1-to-1 Messaging

If you use String primarily as a conversational (1-to-1) messaging tool between you and your contacts, we suggest the following:

• For Sole Proprietors, in your sample messaging make the intended audience and your identity as a sender as clear as possible. Make sure to include an Opt-out in your sample message. 
• For any other kind of business, make sure to include "Customer Care" in your selection while registering your campaign use case, as this will include conversational / 1-to-1 messaging.  
• 1-to-1 sample messages could look like this:
  • "Hi Sally, this is Jesse from M's Pies. Thanks for asking about our Holiday Specials! What flavor of pie are you interested in? We'll be glad to help you get the perfect pie for your event. Reply STOP to unsubscribe."
    • Mobile carriers want to see your business name, an example of who is communicating with the recipient, and a clear opt-out for the user. 
    • Once you have started your conversation with a contact you don't need to include the Opt-out with each message.