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Creative ways to include your opt in/out and build customer lists
Opt-ins are a fundamental part of keeping your SMS messaging appropriate to your customers' interest and within legal regulations.
Always remember to include an Opt-In or Opt-out from the onset of drip campaigns, advertisements, etc.
Knowing you have legally acquired subscribers enables you to build an enthusiastic and loyal customer or client-base.
- Include on transaction updates, booking and reservation confirmations, Order Ready texts, etc.:
- "Thank you for visiting us today! We'd love to send you coming events, deals and discounts. Text 'OUT' to opt-out of future messages from us."
- “Your order is ready. Opt-in to receive future special offers, coupons and rewards. Text reply 'IN' to this message.”
- “Your reservation is confirmed. Opt-in to receive future special offers, coupons and rewards. Text reply 'IN' to this message.”
- “Thank you for booking with us. Opt-in to receive future special offers, coupons and rewards. Text reply 'IN' to this message.”
- To segment, or organize, your audience, add a tag to the identify your customer as opting in or out. Move the conversation to specific lists to further organize your subscribers within String.
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